Spotlight on Leemay Nassery »

Coding up new features can be fun, but for true job satisfaction they've gotta be features users actually want and will really embrace. So how can you tell which changes will clear the hurdle and which will fall short? Leemay Nassery, author of Practical A/B Testing, knows the secret and wants to let you in on it, too. Scroll down to read our interview with Leemay, join the AMA, and get a chance at a free ebook.

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Leemay Nassery is an engineering leader who has worked at prominent companies like Spotify, Etsy, Dropbox, and Comcast. From personalizing the homepage at Spotify and leading the A/B testing and personalization engineering teams at Comcast to building the data warehousing teams at Etsy, Leemay is passionate about and an expert on tying engineering to business outcomes and user impact.

We recently sat down with Leemay to discuss growing a user-focused environment, evaluating where A/B testing shines and where it's underutilized, the cost of implementing A/B testing, and, of course, the cost of neglecting to. Beyond simply looking at metrics and defining choices, Leemay taught us about the cultural mindset required to make the most of A/B testing and how important it is for engineering to adopt as well.

You can read the full interview with Leemay at https://forum.devtalk.com/t/spotlight-leemay-nassery-author-interview-and-ama/116476. And while you're there, be sure to drop a question in the AMA. You'll get a personal answer back, and you'll also get a chance to win a free ebook copy of Practical A/B Testing.

And if AMAs aren't your thing, use the promo code devtalk.com for 35% off Practical A/B Testing at pragprog.com.

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