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Competing with Unicorns (audio book) »

Today's tech unicorns develop software differently. They’ve developed a way of working that lets them scale like an enterprise while working like a startup. Learn these techniques and see how companies like Google, Facebook, and Spotify do it. Leverage their insights so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.

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Competing with Unicorns
September 07, 2023

Competing with Unicorns: How the World’s Best Companies Ship Software and Work Differently

Massively successful tech companies, or unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it.

Learn how to give teams purpose through missions, empower and trust with squads, and align large scale efforts through bets. Create the culture necessary to make it happen.

If you're a tech or product lead and you want to ship product better, this is your playbook on how the world’s best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world’s most innovative, delivery-focused companies. Don’t just admire the top companies—learn from them.

Now available at pragprog.com/titles. You can also use coupon code JRAGILEBUNDLE for 40% off when you purchase both the ebook and audio book at pragprog.com. For the paperback edition, please support your local independent bookstore.

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Upcoming Author Appearances

  • 2023-09-12 Johanna Rothman, Keep the Competitive Edge and Reduce Churn
  • 2023-09-12 Herbert Wolverson, RustConf
  • 2023-09-18 Johanna Rothman, Successful Independent Consulting: Relationships That Focus on Mutual Benefit
  • 2023-09-22 Craig Walls, New England Software Symposium - Boston, MA
  • 2023-09-22 Craig Walls, Central Ohio Software Symposium - Columbus, OH
  • 2023-09-22 Leemay Nassery, Strange Loop
  • 2023-09-26 Herbert Wolverson, GopherCon 2023 San Diego
  • 2023-09-27 Johanna Rothman, Need to Convince Management? How to Build a Business Case
  • 2023-10-04 Ben Cotton, DockerCon, Los Angeles, CA
  • 2023-10-13 Craig Walls, Northern Virginia Software Symposium - Reston, VA
  • 2023-10-20 Craig Walls, Twin Cities Software Symposium - Minneapolis, MN
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