September 24, 2024
Next-Level A/B Testing: Repeatable, Rapid, and Flexible Product Experimentation
The long-term success of any product hinges on a company's ability to experiment quickly and effectively. The more a company evolves and grows, the more demand there is on the experimentation platform. To continue to meet testing demands and empower teams to leverage A/B testing in their product development life cycle, it's vital to incorporate techniques to improve testing velocity, cost, and quality.
Learn how to create an A/B testing environment for the long term that lets you quickly construct, run, and analyze tests and enables the business to explore and exploit new features in a cost-effective and controlled way. Know when to use techniques—stratified random sampling, interleaving, and metric sensitivity analysis—that let you work faster, more accurately, and more cost-effectively. With practical strategies and hands-on engineering tasks oriented around improving the rate and quality of testing on a product, you can apply what you've learned to optimize your experimentation practices.
A/B testing is vital to product development. It’s time to create the tools and environment that let you run these tests easily, affordably, and reliably.
Now available in beta from pragprog.com/titles/abtestprac.
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Upcoming Author Appearances2024-09-26 Andy Atkinson,
Rails World, Toronto, Canada
2024-09-26 Johanna Rothman,
Bahamas Agile & Project Management Community (BAPMC)
2024-09-30 Dave Thomas,
Dev2Next, Denver CO
2024-10-07 R. Mark Volkmann,
iJS New York
2024-10-16 Michael Keeling,
Global Software Architecture Summit, Barcelona
2024-11-05 Johanna Rothman,
Business Agility Meetup Berlin
2024-11-07 Andy Atkinson,
PASS Community Data Summit, Seattle, WA
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